Branding & Launch Stratey
Client: A holistic practitioner specialising in women’s health and hormone balance.
Project Overview:
Elevation Wellness was an inspiring branding project centred around the expansion and launch of a holistic wellness practice, with a focus on women's health and hormonal balance. Although the project did not reach its final stage, the creative journey was a deeply rewarding experience.
Project Scope:
Creative Consultation: Guided the brand’s business direction, shaping the core identity and positioning of Elevation Wellness.
Brand Development: Developed the brand name and crafted an elegant, approachable identity that resonated with the ethos of empowerment and holistic healing.
Design & Strategy: Created a sophisticated and modern logo that embodies timeless luxury and the uplifting nature of the brand. Provided strategic direction for marketing and the launch of both 1:1 and group coaching programs.
Launch Strategy: Developed a comprehensive launch strategy, outlining the steps for introducing the brand to the market, including social media campaigns, funnel strategy and email marketing, content creation, and targeted outreach to build a strong community around the brand.
The branding for Elevation Wellness was designed to evoke calm, inspire empowerment, and resonate with women seeking to take control of their health. The brand's identity was rooted in an elevated yet unpretentious approach, aiming to empower women with science-based, natural methods for overcoming hormonal imbalances such as PCOS.
Visual Identity: The logo design featured an elegant Art Deco-inspired serif font, modernized with a bespoke illustration symbolizing elevation. This motif captured the essence of the brand—uplifting, empowering, and connected to nature.
Outcome: Despite the project not going live, the branding for Elevation Wellness remains a testament to the power of creative collaboration and strategic vision. The brand was positioned to become a movement, empowering women to heal and elevate their lives through holistic wellness.
This project highlights my ability to craft a brand from the ground up, ensuring every detail aligns with the client’s vision and mission while also preparing a strategic plan for its successful launch.