Shift Movement
Client: Robin Watkins Davis
Project Overview:
Robin’s passion for yoga began in school when she realized its profound impact on her mental health and confidence. Determined to share these benefits, she became the UK’s youngest certified yoga teacher and founded Shift Movement to bring yoga and mindfulness to young people and schools in Gloucestershire. Today, Shift Movement is dedicated to making yoga accessible to all, empowering individuals to integrate these practices into their daily lives.
Project Scope:
My partnership with Robin and Shift Movement has been one of the most fulfilling collaborations, driven by our shared passions for art, wellness, and travel. Even while Robin ran her business from Tasmania, I supported her in various creative and strategic capacities from branding to web design.
Brand Expansion: Helping to evolve the Shift Movement brand as it grew to reach new audiences.
Web Design: Designing and refining the website to reflect Shift’s expanding mission and offerings.
Creative Direction: Providing guidance on the overall aesthetic and messaging of the brand.
Asset Creation: Designing marketing materials, event assets, and other visual elements to support their programs.
Social Media Content Generation and Management: Creating and managing social media content to engage and grow their online community.This project underscores the importance of meticulous attention to detail and effective collaboration in presenting eco-conscious design in a visually compelling way.
Outcome:
The work we've done together has played a significant role in enhancing Shift Movement's visibility and impact, helping them become a locally renowned initiative that truly makes a difference in the community. Supported by organisations like Gloucestershire Healthy Living and Learning, Active Gloucestershire, the National Lottery, and Sport England, Shift Movement continues to empower individuals and communities through the practice of yoga and mindfulness.
